Search engine optimisation (or S.E.O) is the process of ensuring that a Website is search engine friendly - that it is fully accessible by search engine spiders and meets search algorithm criteria (such as content theme,relevancy, and links from other  sites) in order to be favourably ranked in relevant search results.

Today there are many different factors to address in order to optimise a Website for search

engine placement. When search engines began, it was sometimes sufficient to focus solely

on a site's meta tags in order to appear in relevant results pages. It is now a highly complex

undertaking as search engines have become more and more sophisticated and competition

for placement in search engines has become more fierce. Today, there are typically one

hundred or more factors taken into account

by search engines when they rank pages.

Website optimisation is crucial for both ensuring the pages of your Website are indexed by

the search engines and ensuring that your site is favourably ranked and therefore found by

targeted visitors seeking your products and services.  Web search is the second most common

use of the Internet after email and so there are hundreds of thousands of people searching for

products and services online every month. Investing in thorough search engine optimisation sets

your site up to succeed and will allow your business to reap the ongoing benefits of free

(non-advertising based) targeted traffic.